Imagine you're a young internet upstart running a pro wrestling website.
"This new MMA craze is everywhere", you muse "and real combat is ostensibly the same as fake"
"I'll use my incredibly lucrative Torch brandname to crossover and turn wrestling fans into MMA ones, open a forum, yadda yadda yadda, internet success!!!!111!!!"
There was only several problems with this plan, as Joe Silva would helpfully let you know the location where you are currently residing, is in fact, not Japan.
In Japan pro wrestling is a respected part of the culture and a direct predecessor to MMA, the close connection would allow citizens to garner information about both from the same source without feeling like a skeeze.
However here in America wrestling fans are one of three groups
1) children under the age of nine and their parents
2) hillbillies
3) internet nerds, seriously go to Youtube and look at some of the hideous video blogs created by wrestling fans....why couldn't they hide their horrific acne raddled, basement dwelling faces like bloggers are supposed to.
Only one in three of the above even has access to computers, and sporting/MMA fans don't want to be associated with any of them, providing little chance for MMATorch to attract non-wrestling fans.
There majority of internet wrestling fans aren't even sports fans at all and just actually love pro wrestling, for the pageantry and spectacle of it all and aren't likely to be swayed to a sport with no midgets or backstage tomfoolery.
So suppose despite all those caveats the Torch is able to attract some of its followers to become MMA fans, then they'll stay on MMATorch forever right? Right????
Well, probably not, the Torch has no actual journalist-type writers (the people, not the clickety clackety machines), meaning zero ability to break news, no resources to report on any events that aren't on television, the entirety of their possible worth comes from any analysis they can provide.
And that analysis....how can I put this...it's god awful.
These writers are volunteers, which means in addition to volunteering to write, they are also volunteering to be mocked.
I'll provide an example with my next post.
But frankly the quality of their work and ability to attract readers can be seen from their still current plea for more writing volunteers (please, I can't take any more), and their barren, barren forum.
Seriously, it makes the Sherdog boxing forum look like Times Square on New Years Eve 1989 that year when Thanksgiving fell on January first and the Snoopy balloon from the parade dropped the ball....or something.
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